Business Problem
Marketing and event spend is often reported in silos, making ROI comparisons across campaigns and channels unreliable.
A performance scorecard framework that standardizes acquisition, engagement, and ROI metrics across campaigns and events for apples-to-apples comparison.
Approach
- 01
Defined a consistent KPI framework for acquisition, engagement, and ROI across campaigns.
- 02
Consolidated channel and event data into a single reporting model.
- 03
Built scorecard dashboards enabling direct comparison of campaign and event performance.
Results & Findings
Detailed findings and dashboard walkthrough are being documented and will be published soon.